The Clinic for the Rehabilitation of Wildlife (CROW) revealed a newly designed logo to its members at its 2020 Membership Meeting via a virtual Zoom meeting on Wednesday, March 31, 2021.
The new logo features large block letters with the silhouettes of several animal species that CROW treats each year. Three birds, a brown pelican, a great blue heron and a great horned owl, represent CROW’s avian patients which account for over 60% of its annual caseload. Mammals, represented by a North American river otter and a northern raccoon, account for 30% of patients and the remaining 10% are reptiles and amphibians, represented by a sea turtle.
The sea turtle is featured prominently since CROW is the only licensed sea turtle rehabilitation facility in Southwest Florida with the next closest ones along our coast being Mote Marine in Sarasota and the Marathon Turtle Hospital in the Florida Keys. The logo was designed by John Jacobson, a long-time supporter of CROW and owner of Intergraphic 2.0.
“We wanted the animals to represent CROW as a whole and John did such a great job,” says Executive Director Alison Charney Hussey. “Our new logo pays homage to our original logo by including the owl and raccoon, but after 53 years and over 100,000 patients, the new logo represents CROW as we are now!”
The transition to the new logo is already underway. Followers on CROW’s social media may have already noticed the change, while printed materials will not see the change until current stocks have been used. Items with the new logo, including t-shirts, stickers and magnets will be available for purchase at CROW’s Visitor Education Center or the online store. All proceeds from the sale of these items benefits wildlife patients in care at the hospital.
About Clinic for the Rehabilitation of Wildlife (CROW)
Established in 1968, the Clinic for the Rehabilitation of Wildlife (CROW) is a teaching hospital saving the sick, injured and orphaned native and migratory wildlife of Southwest Florida and beyond. Through state-of-the-art veterinary care, public education programs and an engaging visitor center, CROW works to improve the health of the environment, humans and our animals through wildlife medicine. For more information, or to plan your visit, go to www.crowclinic.org. If you find an animal that is in need of help, call (239) 472-3644 ext. #222.